At The North Face we are committed to ensuring that every one of our products, from jackets to trail shoes, is produced in a responsible manner. Over the past ten years we have been on a journey to innovate and transition the technology we use to provide the levels of protection and performance that our customers expect from our products. One key aspect of this is the use of specific chemicals, known as PFAS, and application of these in our products to provide durable water repellency. The purpose of this quick guide is to provide further background, explain the regulatory changes that are affecting the outdoor industry and the use of these chemicals, and the actions we are taking as a brand.